What Should You Charge as a Coach?
Enter your income goal and availability. Get the exact per-session rate that hits your target after taxes and expenses.
Your numbers
Your target take-home before taxes.
Tools, software, insurance, marketing costs.
Your numbers
Required gross revenue
$0
Income + expenses + taxes
What to charge
Per session
$0
Per month (4 sessions)
$0
Market comparison
Market rate
Package suggestion
Packages help clients commit and give you steady income. A 10% discount is a common incentive.
You know your rate. Now you need clients who see the value. A lead magnet pre-qualifies prospects before you get on a call. When someone takes your quiz and sees their results, they already understand why your coaching is worth it.
Build a Lead Magnet That Pre-Qualifies ClientsHow the Coaching Rate Calculator Works
This calculator takes your financial goals and working schedule, then works backward to tell you what each session needs to be worth. It accounts for taxes and business expenses so the number you see is what actually gets you to your income target.
Desired annual income is your take-home goal before taxes. Monthly business expenses covers everything from software subscriptions to marketing costs. The calculator adds these to your income target, then factors in your tax rate to get the total gross revenue you need to generate.
From there, it divides by your sessions per week and weeks worked per year to land on a per-session rate. It also shows what a monthly package (4 sessions) would cost and suggests a 3-month package with a 10% discount.
Why Most Coaches Undercharge
Many coaches set their rates based on what feels comfortable rather than what the math requires. They pick a round number that sounds reasonable without accounting for taxes, expenses, vacation time, or the admin hours that eat into their week.
The result: they work full schedules but still fall short of their income goals. This calculator fixes that by starting with the end goal and working backward to the right number.
Market Rates by Coaching Niche
Rates vary widely by specialty. Health and nutrition coaches typically charge $75-200 per session. Fitness coaches range from $50-150. Life coaches sit between $100-300. Business and executive coaches command the highest rates at $200-500+ per session.
These ranges reflect experience levels from newer coaches to established practitioners. Where you fall depends on your credentials, results, and the specific problem you solve. The more specific your niche, the more you can charge.
Packages vs. Per-Session Pricing
Selling packages instead of individual sessions benefits everyone. Clients get better results because they commit to the full process. You get predictable revenue and fewer no-shows. A typical coaching package runs 3-6 months with weekly or biweekly sessions.
The 10% package discount this calculator suggests is a common practice. It gives clients an incentive to buy upfront while keeping your effective hourly rate close to your target.
Frequently Asked Questions
How much do coaches typically charge?
Ranges from $50 to $500+ per session depending on niche, experience, and market. The average across all niches is about $234/hour according to the ICF. Health coaches charge $75-200, fitness coaches $50-150, life coaches $100-300, and business coaches $200-500 per session.
Should I charge per session or per package?
Packages are better for both sides. Clients commit to the process, and you get predictable income. Most successful coaches sell 3-6 month packages. Packaging also reduces the mental burden of buying each session individually, which means fewer cancellations and better results.
What if my rate seems too high for my market?
Consider offering a sliding scale, creating a group program, or niching down further. A specialist can charge more than a generalist. You can also add more value through resources, templates, or email support between sessions to justify your rate.
How do I raise my rates with existing clients?
Give 30-60 days notice and explain the value increase. You can grandfather existing clients for one more cycle if needed. Most clients expect rates to go up over time. Frame it around the results they are getting, not the time you spend.
You Know What to Charge. Now Get Clients Who Will Pay It.
A lead magnet filters out tire-kickers before you spend time on a call. Start free in 10 minutes.
